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About DAS

Platform      Products      Innovation       About      Pricing

About DAS

About DAS

Everything DAS does, we do alongside our founding equity partner – the Commonwealth Scientific and Industrial Research Organisation (CSIRO). We are commercializing unique CSIRO research in agriculture, in an exclusive collaboration that accelerates the impact and value of digital agriculture. Our partnership is all about turning science into solutions, translating research into lasting value, and transforming agriculture for the future. DAS is immensely proud of the relationship we have built with CSIRO, which ranks in the top one per cent of global institutions for agricultural sciences.

Digital Agriculture Services is a rural technology company based in Melbourne. The company was established in partnership with CSIRO, Australia’s national science and research agency, in 2017, with a mission to deliver reliable rural intelligence. The company is applying machine learning and AI to develop rural data-powered solutions that transform the way rural assets are assessed, valued and monitored.

Jonathon Clark, CCO, Co-Founder

Rob Mellor, CTO, Co-Founder

Anthony Willmott, CEO, Co-Founder 

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Jonathon has led investment teams, held senior financial services management positions, and started-up and managed two boutique funds management in Australia and the US.

This included a fascinating decade commuting between Melbourne and San Francisco, and an ever-increasing obsession with emerging investment trends in water, agriculture and big data application. He returned to Melbourne in 2015 to focus full-time on identifying and developing unique business opportunities in the agricultural data services sector in Australia.

Rob is an energetic technology leader with extensive experience in technology-led business transformation, growth and delivery.

A former Managing Director within Accenture’s Technology Consulting practice, Rob brings deep experience in applying technology solutions to deliver business strategy, covering all aspects of design, delivery and governance. His background includes science and business.

Anthony is a founder and innovator who has launched, built and led high-growth businesses as start-ups and within large enterprises alike.

A former Managing Director within Accenture’s Strategy Practice focused on the mining, energy and agribusiness sectors, Anthony most recently led the establishment of Digital Agriculture Services for the company with a global innovation remit. He has extensive experience spanning the Australasian, Asian and global marketplaces including 10 years based in Singapore with PwC, IBM and Accenture.

The DAS team consists of experienced business executives, entrepreneurs and technology specialists, supported by some of the world’s leading ag & data scientists.



Harrison serves as the lead point of contact for customer account management matters, helping customers to successfully use the DAS platform and software products.

He works collaboratively with the sales, product and tech teams on customer experience – running demos, coaching and training for customers; providing advice to users; delivering initiatives that help harness the benefits of the DAS platform; escalating product and technical feedback that champions the user; and aspects of subscriptions, onboarding, adoption and training.

Harrison holds a Bachelor of Agriculture in Plant and Soil Science, offering understanding into the science of plant production, soil management and sustainable agriculture. He has also worked on a wide range of farms, including an internally renowned angus beef stud.

Josh is a developer with a strong record of success across software in agriculture, including the automated, daily generation of geospatial insights and analysis for yield monitoring.

He comes to DAS from the University of New England, where he was a member of the team working to implement geospatial code and projects such as the Australian Disaster Resilience Index for safe and more adaptable communities; as well as Sugarmaps, which uses data science to improve in-season yield forecasting and management. He was also an associate lecturer, with joint published research that includes topics like algorithms for real-time variable fertiliser application; and the modelling, validating and continuous integration of software behaviour for embedded systems.

His technical expertise covers multiple software languages; databases, geospatial systems and other development skills; while his qualifications include a masters of science in precision agriculture and graduate degree in software.

Shalini is a GIS analyst and part of the data team at DAS.

A skilled data engineer with extensive experience in geomatics, her technical skill set includes ArcGIS, FME, Python and ETL data integration, along with specialist experience in spatial data manipulation and management, including at global energy group Shell.

Shalini holds a master of geospatial sciences.

Shalini Kainthla, GIS Analyst

Harrison Fraser, Customer Success Manager

Josh Stover, Developer

Shea is a property data and research specialist, and experienced spatial analyst.

Her diverse and deep experience includes head of research for a specialist land consultancy, where she was responsible for managing data systems and software, including land market pricing and sales, latest analysis and insights; spatial data manager and research for property advisory firm, Charter Keck Cramer, where she maintained, monitored and continuously enhanced propriety property datasets; as well as utilising GIS applications and solutions for market analysis and assessment.

Shea’s early career focused on the detailed analysis of land use, including co-ordinating with a number of government agencies to generate and maintain accurate and reliable datasets.

Sam is an experienced data analyst proficient in multiple aspects of analytics, modelling and decision-making analysis.

He works across a range of DAS clients, initiatives and SaaS products, with work including analysing, reporting and improving the interpretation and implementation of multiple data structures and avenues.

A current data science post-graduate student, his skillset includes R, Python, Google Earth Engine and QGIS for spatial data processing, analysis and modelling, along with Mongodb noSQL, PostGres databases, AWS S3 and Google Cloud. He has also been a key member of the custom analytics team with work including analysing land and structures affected by the 2020 Australian bushfires; and small farm pricing trends. He is also chief data scientist at startup Dimension Media.

Dan is a remote sensing scientist at DAS.

She delivers strong expertise in satellite data for predictive analytics within the agriculture sector and has been a key member of the team working to deliver the DAS Cropping Hub.

Dan’s experience spans academia, the public and private sectors – with deep specialty and experience that spans collecting, processing and analysing field-survey, drone, lidar, airborne and satellite data for measuring and monitoring land and environmental changes.

Before joining DAS, she was a remote sensing scientist with the Queensland Government Department of Environment and Science. She holds a PhD from the University of Queensland, where her PhD focused on measuring canopy structures for horticulture tree crops using remote sensing datasets. During this time, she designed and led fieldwork collaborating with federal, state governments, industry, agronomists and growers.

Dan Wu, Remote Sensing Scientist

Shea Vaughan, Assistant Data Manager

Sam Holt, Data Analyst

Thom is a senior developer with significant experience building software systems that are secure, reliable and resilient.

As a member of the DAS engineering team, he works closely with the cross-functional team including developers, product managers, UX designers and data analysts – contributing to product delivery and platform initiatives using a wide variety of technology and languages.

His diverse background includes writing software for FDA-approved medical instruments; point of care and lab-on-a-chip devices; and helping found a small software development company servicing the transport industry.

Devendra is a senior product designer who specialises in UX.

A strong problem solver with deep experience validating user research and requirements, he brings more than 14 years’ experience across the Australian and New Zealand marketplaces to his role at DAS.

His diverse background spans start-ups, agencies and corporate environments working with well-known brands including Coles, Woolworths, Medibank, Ford, 2Degrees, Adidas, Foxtel, Lion Nathan, as well as fast growing technology sectors like property, healthcare recruitment and corporate travel.

Joel is a tech entrepreneur, full-stack designer and product generalist, with a wealth of experience helping businesses grow and succeed on the web.

At DAS, Joel leads the UX/UI design team, driving and delivering best practice and the development of detailed experience design from inception, strategic design and prototype, to build, launch and continuous improvement. His work contributes to the creation of digital interfaces that deliver on core user experience, features and principles while framing and adding to the DAS product value proposition.

Joel’s experience includes co-founding and leading product design for ShopShareTV, the ‘go-to’ content and monetisation platform for virtual personal shoppers; founding and leading software development company Kurb; as well as lead UX/UI designer for startups like predictive analytics platform BetterView.

Joel Inteman, Lead Product Designer

Thomas Daws, Senior Developer

Devendra Girdhar, Senior Product Designer

Christian is a senior software engineer with a diverse background.

A champion for secure code and cybersecurity, he has extensive experience in software development across a DevOps and DevSecOps environment both in Australia and globally. His varied roles include starting up and providing mission critical, software and high-performance hosting administration through his own venture; partner and advisor to the Australian software and IT consulting services operations of Dekon Technology, which supports sectors like agriculture, fintech and government; lead developer for cybersecurity platform Cydarm Technologies; senior software engineer for Planet Innovation; and chief architect and lead developer for an IT web firm.

He brings a strong mathematical science background to DAS; holds a PhD in atmospheric sciences and meteorology; along with a bachelor (equivalent) degree in astrophysics, gained from his native Germany.

Vinay is an experienced software professional with solid expertise spanning the finance, health-tech and agribusiness arenas.

With a masters in Internet and Enterprise consulting, he has expertise in multiple technologies and fields including Javascript, MySQL, MongoDB, Swift#, jQuery, PHP and GIT. He is also experienced in multiple aspects of AWS; project and database management; API deployment; technical documentation and quality assurance across the Australian and UK markets.

Vinay’s most recent experience includes senior software developer at Melbourne’s NowFinance; application development at leading health platform Halaxy; senior software at Papaya UK and developer at marketplace platform ChinaSearch.

Manju is a senior software engineer and app developer with widespread experience in Python Programming language, Javascript, HTML, CSS, React and Django.

Her early career was forged in the tech hub of Bangalore in her native India where she customised software apps and products, led technical teams and carved out a career as a senior software engineer. She moved to Melbourne in 2011 to take up a software engineer role with SaaS and PassS company Synchronoss Technologies. Well versed in SNMP, Syslog, WMI/PDC protocol and with database experience in Oracle, MySQL, MSQSL, and PostgreSQL(with SQLAlchemy), Manju brings strong analytical, research and customer interaction capabilities to her developer role at DAS.

Manju George, Developer

Christian Lerrahn, Senior Software Engineer

Vinay Bhendigiri, Developer

Garry Gale is a leading authority on natural capital, including the connection between sustainable farming and enhancing economic and social prosperity.

A key strategic advisor to DAS, Garry is an Adjunct Professor of Innovation at RMIT University in Melbourne and Head of Partner Experience for the Federal Government’s Food Agility Cooperative Research Centre (CRC).

He brings many years’ specialist expertise in banking, technology, innovation and agribusiness to his work with DAS, including most recently as head of National Australia Bank’s Agribusiness Development and Asia Desk. This includes unique insight into the development and delivery of data solutions that will improve outcomes for farmers, and the sectors that service and support them.

Garry views the DAS Rural Intelligence Platform as a critical solution to accurately measuring natural value, in order to understand the impact of climate change on Australian farming and agribusiness.

Garry Gale, Advisor

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Sarah Gorman, Advisor

Michael Robertson, Advisor

Sarah is an influence specialist with 20+ years’ experience delivering coaching, counsel, strategy and tools to high-profile multinationals, business leaders and entrepreneurs alike.

She is an experienced non-executive director and active advisor to top-10 Fortune leadership teams, along with tech start-ups, not-for-profits, foundations and other organisations. Sarah has deep Asia Pacific expertise gained through operating across multiple markets; a global mindset honed through 15+ years’ experience leading, managing and flexing virtual teams across Singapore, London, regional Australia and elsewhere; and a strong affinity for the drivers of disruption, innovation and change.

Michael Robertson, the Deputy and Science director of CSIRO Agriculture and Food, sits on the board of Digital Agriculture Services and is a leading specialist in digital agriculture.

Michael’s current work is bringing together agricultural researchers and technology experts to explore new ways in which digital technologies can drive impact and value across the agriculture and food ecosystem. His research background is in crop agronomy and simulation modelling, where Michael’s work has informed better management regimes for economic, environmental and social outcomes. Unlocking the potential for agriculture in Australia is a key focus area.

Dave Henry, Advisor

DAS Advisory & Board

Pat Mitchell, research scientist and specialist in climate science, systems modelling and services that inform risk management in agriculture.

Chris Sharman, senior engineer and specialist in spatio-temporal data platforms, distributed sensing and decision support in agriculture.

Dean Thomas, senior research scientist and a specialist in livestock systems to improve the environmental health of dryland farming systems.

Simon Collings, research scientists and a specialist in remote sensing monitoring, machine learning and image integration.

Zvi Hochman, a leading research scientist in agricultural systems and modelling, including in yield gap, and CSIRO’s leader for integrated agricultural systems.

Roger Lawes, a farming systems scientist and specialist in agricultural systems and modelling.

Gonzalo Mata, senior experimental scientist and a specialist in livestock systems, GIS technology and geographic information systems.

Jaci Brown, senior research scientist and specialist in climate variability and applications of climate to decision making.

Ross Searle, senior experimental scientist and a specialist in soils and agricultural systems modelling.

Andrew Moore, a prominent digital agriculture and agro-ecosystems scientist and leader of CSIRO’s Digiscape Future Science Platform.

Shuvo Bakar, data scientist and specialist in predictive analytics and modelling.

Simon Barry, data analytics scientist and research director for CSIRO Data61’s analytics research program.

Randall Donohue, research scientist and a specialist in remote sensing and vegetation science.

Our science team is truly world-class. The team brings impressive credentials in digital agriculture, agricultural science, landscape systems, soil science, production and risk estimates, data platforms and modelling. The team includes:

Sam leads the software engineering team at DAS, actively contributing to the company’s technical solution architecture and the continued delivery of a highly scalable, stable, high-performing platform and products.

He has more than 20 years’ experience in web-based development, with a background spanning digital agencies, corporations and start-ups across all aspects of application development from infrastructure to front and backend development.

Along with technical management, Sam helps build and maintain the team that drives DAS tech, along with working to scale up the capabilities of the team itself. His previous career experience includes a lead development role at digital mental health and wellbeing platform Innowell, which works as an extension to clinician-assisted care; and developing an AWS analytics tool at STAX. He is also an alumni of AngelCube, the early Melbourne accelerator program whose graduates included Coinjar, LIFX and Tablo, and mentorship from the likes of Stripe and Square.

Sam Richardson, Engineering Manager

Sagit heads up product at DAS, helping drive strategy, management and cross-team collaboration.

She is responsible for the customer-centred design, functionality and performance of the DAS world-class product portfolio; all aspects of product prioritization, roadmap and lifecycle, including creating new value for customers.

Born and raised in Israel, Sagit’s global experience includes working on innovative financial technology solutions like SWIFT-owned startup Arkelis, a global fin-tech platform focused on top 50 banks across the world; SWIFT gpi, the tech that today allows financial institutions to send and receive funds quickly and securely; along with Sungard Data Systems Israel (now part of FIS), an early leader in payments technology, including risk and asset management. In Australia, Sagit’s product experience includes MessageMedia, a business messaging platform; and leading product at Innowell, a digital mental health platform.

Sagit Shiran, Head of Product

Dave leads sales and client engagement, bringing extensive experience in technology, strategy, transformation and growth to his role at DAS.

He has a deep understanding of critical business challenges spanning industries such as banking and finance, agribusiness, property and valuation, energy, telecommunications, utilities and mining, and a proven track record in leveraging digital technology that drives growth and improved business outcomes. A former senior director with Accenture and general manager in enterprise transformation with Telstra, Dave is known for establishing high-value, long-term client relationships. He is an accredited company director, contributes actively at board level within the community, and holds a bachelor in business (accounting).

Dave Roberts, Sales & Client Director

Kelly leads the data team at DAS. She has over 20 years’ experience in data integration, data management and spatial databases. Her expertise includes managing large national databases for residential, rural and retail property sectors, as well as implementing automated processes to enhance data quality and simplify data validation.

Kelly’s doctorate thesis explored the use of digital valuation models for rural property, determining whether existing and available spatial and a-spatial datasets could determine the value of rural properties in Victoria. Kelly has international experience, including as a fellow at London’s Kingston University where she was responsible for the methodology to analyse 30 years of UK Census data.

Kate joined DAS in 2019 after product management experience at digital leaders like SEEK and REA Group.

Kate works to create experiences that DAS customers value by understanding their problems. She’s focused on measurable outcomes so she can continually monitor and improve our customers’ experience at DAS. Her priorities include working to deliver initiatives such as workflow, data automation, features and functionality within the expanding range of DAS-built SaaS products.

She has significant digital technology platform and software experience, supported by strong and productive client relationships.

Daniel is a full stack developer, software engineer and data analyst with deep experience across the stack, from database management, front and backend development and dev-ops.

He has significant experience including with a major US insurance company, overseeing reporting processes, automated reports and analysis. Daniel also developed and co-founded The Odds API, a tool that delivers live and comprehensive sports odds to content creators in Australia and the UK.

Daniel Leber, Senior Developer

Kelly O’Donnell, Data Manager

Kate Holmes, Product Manager

Dave Henry is CSIRO’s research leader for digital agriculture, delivering wide support and guidance on digital agriculture data and science.

As the lead liaison for the DAS-CSIRO partnership, Dave works at the intersection of data, technology and agriculture – helping drive dedicated DAS research as well as leading insights from CSIRO’s leading agriculture, data and digital scientists. Dave’s research background includes pasture agronomy, remote sensing and capturing value from new digital technologies including artificial intelligence. His experience has taken him across the dairy, beef and mixed farming systems, and his work has national reach and global significance.

Every day, business, policy makers and farmers are making decisions without reliable rural data or analytics. Despite the importance of food and agriculture to our economy, rural data is patchy and fragmented; inaccessible or unintelligible; or simply not connected in a way that’s useful.

This lack of data not only means billions in decisions are being based on inaccurate, unreliable or incomplete data – it means agriculture’s risk profile is far higher than it should be. When you couple that with mega-trends including climate change, global food demand or population growth, the importance of addressing agriculture’s risk profile is even higher.

DAS’ founders believe that by providing the most reliable rural intelligence possible, we can give today’s decision makers the data they need to make more informed decisions. Decisions that build competitive advantage, wealth and prosperity for all.

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