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Inbound Customer Marketing Specialist/Manager

DAS is looking for a higher performer to join our growing team. We want to hire an all-in-one digital & product marketer - helping attract new customers and keeping existing customers engaged.

The person we are looking for is smart and self-motivated, but most importantly, they get stuff done! This is a hands-on role - the person we are looking for is strategic but will have a proven ability to execute tasks with high quality and within time constraints. This is a SaaS marketing role that can grow - as DAS itself grows.

The role has two objectives:

#1 Objective: Supercharge our lead generation engine The key activities include:

  • Establishing and managing the day-to-day running of the DAS lead generation engine, including building, coordinating and scheduling communications and campaigns across channels such as email, in-app, push notifications, all using best-in-class marketing tech tools
  • Directing, leading & maximising our CRM (Hubspot) including building, coordinating & scheduling regular Hubspot customer news; product news, releases & features; promoting enhancements, data or functionality that improve the user experience; grow & expand the DAS customer base
  • Building, slicing & dicing our Hubspot & related digital tools, identifying, sourcing and contributing to a pipeline of inbound leads & programming
  • Developing, managing & delivering enterprise-centric digital & product marketing - taking complex concepts and communicating them in a simple, digestible way that addresses customer needs and lead generation
  • Identifying, creating & delivering content for digital channels like Linked In or Intercom that support quality lead generation & business priorities
  • Creating and contributing to quality customer marketing content & material - including customer use cases, case studies & testimonials
  • Acting as the key point of execution for the sales & marketing leads, powering our sales, marketing & product funnel
  • Analysing the performance and impact of programs, identifying new opportunities and key insights that improve future marketing efforts

Key Results (or how we will measure success):

  • Lead generation - increasing the number of customers leads through successfully growing, segmenting, automating and optimizing Hubspot - nurture, develop & handoff qualified opportunities to the sales team (“Own” Hubspot)
  • Customer growth - support the increase the number of users and total revenue per customer by expanding the use of DAS products across new or existing customers (with a priority enterprise focus) Increase new inbound sales Generate >$M in the qualified pipeline from marketing sourced leads
  • DAS Account-Based Marketing (ABM) process - Design, implement & manage
  • Closure - help land, expand & grow the DAS suite of modules or hubs across the current & potential customer base

#2 Objective: Increase customer engagement The key activities include:

  • Launching a new DAS Customer community, that champion educates & drives adoption, retention, use & advocacy of our software platform & growing suite of “modules” (Hubs) & products
  • Leading, managing & segmenting the Ask Nicely customer satisfaction (Ask Nicely) systems & methodology (“Own” Ask Nicely)
  • Connecting with early adopters, potential & scaling customers, in support of the broader sales & customer success team
  • Educate & guide prospects through the buyer journey to help them learn or understand how DAS can help them be more successful
  • Identify and market implement improvements in the customer journey, with a particular focus on education and awareness - for instance, what’s new at DAS; educating customers on features particularly in the early stages; including scalable onboarding & engagement, supporting an excellent customer journey that sells the product narrative
  • Supporting the customer onboarding journey & training

Key Results (or how we will measure success):

  • Customer satisfaction - The DAS NPS score is growing! The majority of our customers would say they would be “very disappointed” if they could no longer use the product.
  • DAS Customer Community - Grow, launch & manage, with a particular focus on education on user community education, awareness and engagement You will support the DAS GTM strategy and our work to build DAS as a leading local and global brand.


  • 3-5+ years Inbound Marketing and or Community Management experience
  • Experience working with enterprise clients
  • Experience working with remote teams
  • Proven ability to execute tasks with high quality and within time
    constraints, i.e. you get stuff done.
  • Outstanding writer - you have excellent written and interpersonal
    communication skills and an ability to initiate, create, deliver and support
    high-quality content, via a range of digital channels
  • Use data to inform decisions - you do not shy away from data and get the
    importance of leveraging data to inform and execute strategies that
    encourage the adoption of DAS
  • Professional online customer community knowledge management
  • Proficiency in marketing automation - experience with Hubspot preferred
  • A thirst to identify, experiment, implement & harness digital tools that
    support the easy building and management of a best-in-class DAS customer community experience, easily integrated with the current tech stack
  • Experience & track record of ensuring customers receive the right messages at the right time - including adapting tactics to suit different industry segments, geographies, industries, personas and use cases
  • The ability to think strategically but comfortable “being on the tools” to deliver the best results
  • Adept at collaborating with multiple stakeholders across the wider business
  • B2B SaaS experience highly regarded, as is experienced in a startup environment - bonus points if you’ve worked in a fast-paced startup
  • High-quality content experience highly regarded, with bonus points for launching B2B / software products
  • Comfortable in a fast-paced, dynamically changing environment where you balance multiple projects & not lose focus
  • Ability and willingness to grow & function in small teams

Report Lines: The role will report to the Head of Sales, with a dotted line to DAS Strategic Advisor for Brand, Marketing and Communications.

The role will work with Customer Success, Sales, Marketing & Product teams to drive engagement and best practices. Ability to interact with teams at DAS in varying levels of technical and non-technical conversations.

This is our wish list. If you meet many, but not all items, please do apply. We’re building a team and can find new team members who complement your skill set and interests.

This is a full or part-time position based in Australia. We are flexible on working arrangements and hours.

Background: Digital Agriculture Services (DAS) puts science into the hands of decision-makers, delivering rural, agri and climate-risk intelligence that can be accessed anywhere in the world.

We were founded in 2017 and started building our principal software platform, the DAS Rural Intelligence PlatformTM, to transform the way decisions are made in agribusiness.

Our proposition is resonating, and we have the privilege of partnering with some of the world’s most important financial and insurance institutions.

Founded in partnership with CSIRO, DAS is today a SaaS company uniquely focused on agribusiness. We don’t sell services – we sell subscriptions to our software to our customer companies and supply it via the cloud.

If you’re looking for an exciting role, with lots of opportunities to expand your skill set, then please forward your resume and email statement about why you are interested in the position to

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